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The vast majority of app marketers primarily focus on post-launch app marketing techniques and measures, completely overlooking the pre-launch campaign. This prevents the app from generating buzz and hype right around the time it is launched. When you launch the app, a considerable number of people should already be eagerly anticipating it, and this requires long-term marketing efforts leading up to the app launch event. To generate pre-launch buzz and hype about the app, a mobile app development company has a range of marketing options like social media campaigns, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach a wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.